Here’s a depressing-but-interesting article from Wired on Jeff Katzenberg and Dreamworks Animation’s strategy for success–which is basically to beat Pixar in terms of quantity, not quality.
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Dreamworks: Animation in BulkHere’s a depressing-but-interesting article from Wired on Jeff Katzenberg and Dreamworks Animation’s strategy for success–which is basically to beat Pixar in terms of quantity, not quality. |
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