Kwik Change

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I’m a li’l late getting these photos up–I took them on July 4th–but I’m fortunate enough to live near one of the dozen 7-Elevens that have been transformed into Kwik-E-Marts as part of a shameless but amusing publicity stunt for The Simpsons Movie.

I liked the standup figures of Springfield denizens and the Simpsons-related products for sale–especially the donuts with bright pink frosting and cartoony-looking sprinkles–but the verisimilitude of the Simps experience at the Mountain View location (around the corner, incidentally, from the Googleplex) was hobbled somewhat by the fact that there was such a long line of shoppers that there was a fifteen-minute wait just to get inside the place. (At least that was less time than I spent waiting to buy an iPhone the week before.) Many of the shoppers were buying Krusty-Os by the caseload; I kinda assumed they were headed for eBay, but I don’t see too many of them there. Surely the shoppers couldn’t be planning to eat them…

Two other notes on the whole experience:

1) I checked out the newsstand shown below for PC World, and didn’t see any copies. We may not get into Kwik-E-Marts, but at least it’s been definitively proven that PCW does in fact exist in the Simpsons universe.

2) One of my photos below is of a product that had nothing to do with the Simps promotion. There’s a fine line between 7-Eleven and Kwik-E-Mart even when the former hasn’t intentionally turned itself into the latter…

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