{"id":233,"date":"2007-06-02T11:19:33","date_gmt":"2007-06-02T18:19:33","guid":{"rendered":"http:\/\/www.harrymccracken.com\/blog\/?p=233"},"modified":"2007-06-02T11:19:33","modified_gmt":"2007-06-02T18:19:33","slug":"233","status":"publish","type":"post","link":"https:\/\/harrymccracken.com\/blog\/2007\/06\/02\/233\/","title":{"rendered":"Columbian Art"},"content":{"rendered":"<p>I&#8217;ve <a href=\"http:\/\/www.harrymccracken.com\/blog\/?p=180\">blogged before<\/a> about the amazing yearbooks that Columbia published in the 1930s to promote its slates of films. They go for big bucks at auction, but last year I was able to acquire the 1935 edition for a semi-reasonable price. I did so, of course, because it included a promo for <a href=\"http:\/\/www.scrappyland.com\">His Scrappiness<\/a>. But the whole darn thing is kind of amazing.<\/p>\n<p>I don&#8217;t know most of the films promoted in its pages, and can&#8217;t say whether they were any good. I have no idea who painted these spreads, or whether they were used only in the presumably small-circulation yearbook. But I do know that this is some of the most spectacular promotional art I&#8217;ve ever seen.<\/p>\n<p>Whatever happened to the art of movie ads, anyhow?<\/p>\n<p><img src='http:\/\/www.harrymccracken.com\/blog\/wp-content\/uploads\/2007\/06\/scrappykrazy1935.jpg' alt='scrappykrazy1935.jpg' \/><\/p>\n<p><img src='http:\/\/www.harrymccracken.com\/blog\/wp-content\/uploads\/2007\/06\/blackroom.jpg' alt='blackroom.jpg' \/><\/p>\n<p><img src='http:\/\/www.harrymccracken.com\/blog\/wp-content\/uploads\/2007\/06\/25anhour.jpg' alt='25anhour.jpg' \/><\/p>\n<p><img src='http:\/\/www.harrymccracken.com\/blog\/wp-content\/uploads\/2007\/06\/capra1.jpg' alt='capra1.jpg' \/><\/p>\n<p><img src='http:\/\/www.harrymccracken.com\/blog\/wp-content\/uploads\/2007\/06\/edwardg.jpg' alt='edwardg.jpg' \/><\/p>\n<p><img src='http:\/\/www.harrymccracken.com\/blog\/wp-content\/uploads\/2007\/06\/featherinherhat.jpg' alt='featherinherhat.jpg' \/><\/p>\n<p><img src='http:\/\/www.harrymccracken.com\/blog\/wp-content\/uploads\/2007\/06\/ladybeware.jpg' alt='ladybeware.jpg' \/><\/p>\n<p><img src='http:\/\/www.harrymccracken.com\/blog\/wp-content\/uploads\/2007\/06\/onenightoflove.jpg' alt='onenightoflove.jpg' \/><\/p>\n<p><img src='http:\/\/www.harrymccracken.com\/blog\/wp-content\/uploads\/2007\/06\/colbert.jpg' alt='colbert.jpg' \/><\/p>\n<p><img src='http:\/\/www.harrymccracken.com\/blog\/wp-content\/uploads\/2007\/06\/manproof.jpg' alt='manproof.jpg' \/><\/p>\n<p><img src='http:\/\/www.harrymccracken.com\/blog\/wp-content\/uploads\/2007\/06\/iconfess.jpg' alt='iconfess.jpg' \/><\/p>\n<p><img src='http:\/\/www.harrymccracken.com\/blog\/wp-content\/uploads\/2007\/06\/thegirlfriend.jpg' alt='thegirlfriend.jpg' \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;ve blogged before about the amazing yearbooks that Columbia published in the 1930s to promote its slates of films. They go for big bucks at auction, but last year I was able to acquire the 1935 edition for a semi-reasonable price. I did so, of course, because it included a promo for His Scrappiness. But &hellip; <a href=\"https:\/\/harrymccracken.com\/blog\/2007\/06\/02\/233\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Columbian Art&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[28,26,27],"tags":[],"class_list":["post-233","post","type-post","status-publish","format-standard","hentry","category-1930s","category-columbia","category-scrappy"],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"_links":{"self":[{"href":"https:\/\/harrymccracken.com\/blog\/wp-json\/wp\/v2\/posts\/233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harrymccracken.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/harrymccracken.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/harrymccracken.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/harrymccracken.com\/blog\/wp-json\/wp\/v2\/comments?post=233"}],"version-history":[{"count":0,"href":"https:\/\/harrymccracken.com\/blog\/wp-json\/wp\/v2\/posts\/233\/revisions"}],"wp:attachment":[{"href":"https:\/\/harrymccracken.com\/blog\/wp-json\/wp\/v2\/media?parent=233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harrymccracken.com\/blog\/wp-json\/wp\/v2\/categories?post=233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harrymccracken.com\/blog\/wp-json\/wp\/v2\/tags?post=233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}