Smurfs Under Fire


This sounds like a tasteless-but-funny flight of fancy at The Onion, but it’s apparently legit: The Belgian arm of UNICEF has produced an anti-war public-service message which shows the Smurf village being devastated by warplanes.

Said an account director for the ad agency responsible for the commercial: “We wanted something that was real war–Smurfs losing arms, or a Smurf losing a head–but they said no.”

This is fascinating, but I think it’s impossible to have a well-informed opinion on it without seeing the ad. I’m assuming I’m not the only cartoon nut who, upon reading of it, thought of Hugh Harman’s Peace on Earth. It’s also evocative of Ronald Searle’s disturbing and unforgettable drawing “The Fall of St. Trinian’s,” which showed his schoolgirl character in rebellion, with dead children and severed heads everywhere.

(Via BoingBoing.)

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